We are the official importer of the Danish trademark Joha in Estonia.

Joha is one of the largest exporters of Merino wool thermal underwear and babywear in Scandinavia. The company has been operating since 1963 and the products are sold in more than ten countries worldwide. The selection of Joha includes clothing for children, women, and men. The products labelled with the brand of Joha are characterised by uncompromised quality, highest grade wool, perfect fit, and eye-catching design.

The quality of the products of Joha:

The wool used by Joha is environment-friendly and has been awarded the EU Eco-label. The Eco-label is awarded to products with the lowest environmental impact, consisting of materials which are safer to human health compared to those which other similar products are made of.

The wool used by Joha is mulesing-free. This means that the wool is obtained in a manner which is gentle on the sheep and that the sheep are not mistreated in order to increase the quality of the wool. The products of Joha are also certified as animal welfare approved.

All products of Joha are Woolmark certified. This guarantees that the products of Joha meet the highest quality requirements and that only the best and purest wool is used to make the products.

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